In today’s hyper-competitive market where drivers can research car values and prices online, automotive dealerships need marketing campaigns that go beyond initial vehicle sales. While encouraging sales, campaigns should ultimately move drivers towards using a dealership for all of their automotive needs. If you run an automotive dealership, here’s how a marketing campaign can transform first-time buyers into lifetime customers who return whenever they need to purchase, service or trade-in a vehicle.
There was a day when word of mouth was enough to keep a business alive and all it took was a handshake to close a deal, but those days are long gone. Consumers are more connected than ever before and information is right at their fingertips. They can comparison shop interest rates and car prices from […]
It’s been proven that today’s car shoppers would prefer not to interact with salespeople more than they have to. How can you effectively capture the information of all showroom shoppers without confronting them? The MAN Marketing Kiosk is the answer! Now you can gently suggest that they enter to win a new car while in your showroom…Read More
Need to reactivate lost service customers? Lock them in with our Loyalty Program. It works all year long and the points accumulate for future sales rather than giving discounts at the point of sale as coupons do…Read More
Well now you can! There are a couple of different ways. The most obvious is Pandora. It’s a powerful way to deliver your radio message to a targeted group of listeners near your dealership. Pick the zip codes and your message will only go where it counts the most. Then they have the ability to click directly through to your website. It’s the best of both worlds…Read More
Did you know that there are marketing programs that actually guarantee a certain level of conquest sales or you get a refund? It’s true. We represent an email platform that guarantees your dealership will sell a minimum of thirty vehicles to people outside of your CRM and your database…Read More
It’s very common to hear people in the industry dismiss print advertising as all but dead. However, this is simply not true. Newspaper advertising is still a very practical medium to impact your immediate marketplace. What has changed is the way people react to the message in print ads. Years ago, people would read an […]