Ad Agency Marks 35 Years and Growing Strong
Is your marketing strategy working as hard as you are? Could your advertising be getting you more bang for the buck? Should you be spending more on digital marketing? You want answers. You want results. You want MAN Marketing.
MAN Marketing has successfully led businesses to the next level time and time again. Over the past 35 years, they have grown and evolved with the advertising industry. Ed Mallof, the ad agency’s president, knows how to maintain the delicate balance between branding and direct response.
“Business owners need immediate sales to justify the marketing dollars they are spending, but that advertising must also carry a branding message that builds their business over the long term. Too much of one or the other and ultimately your business will suffer,” explained Mallof.
When asked how MAN Marketing could thrive in such a competitive business for 35 years, Mallof smiled and said, “It’s a labor of love. If you love what you do, you never work a day in your life.” That may be true but it’s not unusual for Mallof or one of his MAN Marketing team members to be out visiting clients on a Saturday to monitor a promotion or check the pulse of a retailer’s store traffic.
Mallof says that his business has transformed dramatically over the years. “We’ve developed a total marketing solution for our clients. We blend traditional advertising with digital marketing to drive results that can be tied directly back to our client’s ad budget.” The MAN Digital Team utilizes groundbreaking technologies across both desktop and mobile platforms. These cutting-edge strategies convert shoppers to buyers and result in higher sales for the client and more accurate reporting for analysis. MAN taps into advanced forms of pay per click, text messaging, and behavioral re-targeting to produce the desired results. The list goes on and on, but what goes into the recipe is less important than the end product — a successful campaign with increased return on investment.
All of this marketing magic takes place at the company’s headquarters in Carol Stream. Their 15,000-square-foot building is home to a complete audio and video broadcast facility featuring the latest equipment and the talent to make it all happen.
“Great advertising doesn’t have to cost a lot. That’s one of the things that I love so much about this business. The best ideas are often the simplest. Creativity is king!”
Mallof beams with pride as he talks about his team. “You can have the best equipment in the world, but it’s the talent you have on staff that makes all the difference.” It seems MAN Marketing has mastered the art of attracting top talent and keeping them. Over half of his employees have worked there more than 10 years with the longest having a tenure of 32 years. “After a while we’ve become more like a family.” In fact, his wife, Antoinette, and daughter, Christina, also work at the firm. Previously, Antoinette spent seven years as the Creative Director at Empire Today, one of the country’s largest home improvement companies. Now, Antoinette heads the growing home improvement division she started at MAN. The expanding list of clients in this category are spread across eight states. All of this takes quite a bit of manpower (no pun intended). A quick look at the MAN employee roster reveals audio engineers, video editors, graphic artists, copywriters, coordinators writers, coordinators, animators, media buyers and web developers and, of course, account management.
“I like to think of MAN Marketing as somewhat of a creative incubator.” Mallof smiled and added, “Because at the end of the day we’re in the idea business.”
Every client is important to Ed Mallof and his team. Over the years, they have successfully marketed automobile dealers, home improvement companies, retailers, manufacturers, healthcare companies, casinos, and restaurant chains.
If you want exposure across Chicago or across the country, give MAN Marketing a call. They’ll show you how to turn your advertising expense into an investment that will pay dividends for years to come.