Business owners understand the necessity of a unique logo for branding their product or service. Did you know that an “audio logo” has an even greater affect? A jingle is actually more powerful than a logo. No one suddenly finds themselves daydreaming of a company’s logo, but we’ve all found ourselves singing another company’s jingle in our head. That’s because our audio memory is much stronger than our visual memory. In fact, only our sense of smell, has a longer memory than our sense of hearing.
Chicago Auto Trade Association
What You Can Do With Your Jingle
- Play your jingle in television, radio, internet and cable advertising. It will definitely set your commercials apart from the others, and give consumers something to remember you by!
- Play your jingle intermittently on your “message on hold” system.
- Download into your smart phone as a ringtone; multiply the effect by having all your employees do the same.
- Run it as a tag on any videos that you place on YouTube.