No one questions the necessity of a standardized logo for their business. We all understand that seeing your company’s name presented the same way over and over again is a rule of branding. The same follows if your business has visual logo, it should have an audio logo, i.e. “a jingle”. A jingle is actually more powerful than a logo. No one suddenly finds themselves daydreaming of a company’s logo, but we’ve all found ourselves singing another company’s jingle in our head. That’s because our audio memory is much stronger than our visual memory. In fact, only our sense of smell, has a longer memory than our sense of hearing.
What You Can Do With Your Jingle
- Play your jingle in television, radio, internet and cable advertising. It will definitely set your commercials apart from the others, and give consumers something to remember you by!
- Play your jingle intermittently on your “message on hold” system.
- Download into your smart phone as a ringtone; multiply the effect by having all your employees do the same.
- Run it as a tag on any videos that you place on YouTube.