In today’s hyper-competitive market where drivers can research car values and prices online, automotive dealerships need marketing campaigns that go beyond initial vehicle sales. While encouraging sales, campaigns should ultimately move drivers towards using a dealership for all of their automotive needs. If you run an automotive dealership, here’s how a marketing campaign can transform first-time buyers into lifetime customers who return whenever they need to purchase, service or trade-in a vehicle.
Every great automotive sales rep knows that word of mouth is ten times more powerful than brand messages. You treat every person who walks on the dealership lot well, and they will turn around and sing your praises to their friends, families, and coworkers in subsequent years — many of whom will undoubtedly be in […]
There was a day when word of mouth was enough to keep a business alive and all it took was a handshake to close a deal, but those days are long gone. Consumers are more connected than ever before and information is right at their fingertips. They can comparison shop interest rates and car prices from […]
Is your marketing strategy working as hard as you are? Could your advertising be getting you more bang for the buck? Should you be spending more on digital marketing? You want answers. You want results. You want MAN Marketing.
MAN Marketing has successfully led businesses to the next level time and time again. Over the past 36 years, they have grown and evolved with the advertising industry. Ed Mallof, the ad agency’s president, knows how to maintain the delicate balance between branding and direct response. Read More
If you can’t bring the people to your inventory…bring your inventory to the people! That pretty much sums up what a carousel ad campaign does in one short sentence. It’s like having a mini website on 92% of the internet.
Carousel Ads are a searchable slide show that moves on the page to attract your attention. When you move your cursor over the ad it automatically expands to dominate the page and you can scroll through your entire inventory without ever leaving the web page you are on. They appear on all of the most popular websites and can be targeted geographically, demographically and behaviorally as well. Read More
2016 is almost here! There couldn’t be a better time to set up your marketing plan for success!
Too many companies think a marketing plan means determining a budget. This is, of course, part of it. However, a true marketing plan is a blueprint for success. It’s a roadmap that you follow to get to your desired destination… Read More
The winners of the 2015 Davey Awards have been announced and Chicago area ad agency, MAN Marketing is among them. The winning commercial, “Fox Valley News Update” was produced and run for the Fox Valley Auto Group which includes, Fox Valley Volkswagen in Schaumburg, Fox Valley Volkswagen in West Chicago and Fox Valley Buick GMC in St. Charles.
The commercial features an animated version of the dealership mascot, Ferdinand the Fox, playing the role of a news anchor delivering the news about the dealerships… Read More