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With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory.  Instead, they are investing in…

Email marketing just may be the most under estimated form of advertising out there. Absolutely nothing else can reach so many prospects so quickly and link them back to your website. And the best part is it costs so little that any business can afford it.  Think about it… Television and radio may reach more…

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