What are Digital Listings and Why Are They Important?
Digital listings are your business’s online details like name, address, phone number, and website on platforms like Google My Business and Yelp. Accurate listings help customers find you easily, boost your online presence, improve local SEO, and increase traffic to your locations.
Challenges with Digital Listings
Common issues include inconsistent information, outdated details, and errors. These problems can confuse customers, reduce search engine rankings, and impact your business’s credibility and sales.
Sconehenge Bakery
In June 2023, MAN Marketing reviewed Sconehenge Bakery’s local listing presence and found that only 26% of their listings were accurate. We discovered major issues such as 33 listings not found and 18 possible accuracy errors across 71 major listing sites. To address these issues, we implemented a specialized Local Foundation MSP (Marketing Support Package) aiming to update their Google and Apple profiles and correct the major listing errors. This comprehensive solution significantly improved their visibility and discoverability.
The result?
By September 2023, Sconehenge Bakery’s standardized listings increased to 79%, leading to a substantial rise in visibility, engagement, and sales. Key improvements included:
- Google Business Profile Views: 33% increase.
- Google Maps Listings: 16% increase.
- Google Direction Requests: 19% increase.
- Google Listing Actions: 7.6% increase.
- Overall Revenue: 18% increase.
Direct Benefits to Any Business
- Enhanced visibility in local searches
- Increased customer trust and credibility
- Higher engagement and foot traffic
- Improved search engine rankings
- Greater overall sales and revenue
Boost your business with MAN Marketing.
