MAN Marketing Blog
MAN Marketing Welcomes Former Toyota Group Vice President Steven Sturm as Executive Auto Advisor At MAN Marketing, we believe that the strongest partnerships—and the most transformational results—come from pairing deep automotive expertise with innovative marketing strategy. Today, we are proud to announce a major milestone in that mission. Steven Sturm, former Group Vice President of…
What are Vehicle Ads and why are they going to alter the automotive marketing landscape? If you haven’t heard about Vehicle Ads yet, you’re missing out. Vehicle Ads, or VA’s are the latest innovation in Google’s ongoing evolution as the answer to all things digital. The easiest way to understand what VA’s are…
With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in…
Email marketing just may be the most under estimated form of advertising out there. Absolutely nothing else can reach so many prospects so quickly and link them back to your website. And the best part is it costs so little that any business can afford it. Think about it… Television and radio may reach more…
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the…
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