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April 12, 2022 By webdev

Vehicle Ads 101

Car dealership on a scenic night.

   What are Vehicle Ads and why are they going to alter the automotive marketing landscape? If you haven’t heard about Vehicle Ads yet, you’re missing out. Vehicle Ads, or VA’s are the latest innovation in Google’s ongoing evolution as the answer to all things digital. The easiest way to understand what VA’s are […]

Filed Under: Advertising Resources, Blog, Dealership Marketing

August 24, 2021 By Ed Mallof

Why More Dealerships are Turning to Traditional Advertising during the Inventory Shortage.

A Small Pile of Newspapers

With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory.  Instead, they are investing in […]

Filed Under: Advertising Resources, Blog, Dealership Marketing Tagged With: #MANCanDo, Auto Dealership Marketing, Automotive Advertising, Automotive Marketing, Car Dealership Advertising, Car Dealership Marketing, Print Advertising

August 9, 2021 By Ed Mallof

The Remarkable Power of Email Marketing

E-mail symbol

Email marketing just may be the most under estimated form of advertising out there. Absolutely nothing else can reach so many prospects so quickly and link them back to your website. And the best part is it costs so little that any business can afford it.  Think about it… Television and radio may reach more […]

Filed Under: Advertising Resources, Blog Tagged With: #MANCanDo, Email Marketing, Email marketing platform, Marketing Strategies

July 6, 2021 By Ed Mallof

Is Direct Mail Dead?

Mailbox and mail

I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well.  In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit.  The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the […]

Filed Under: Advertising Resources, Blog, Dealership Marketing Tagged With: #MANCanDo, Advertising Agency in Chicago, Auto Dealership Marketing, Automotive Advertising, Automotive Marketing, Car Dealership Advertising, Car Dealership Marketing, Marketing Strategies

April 14, 2021 By Ed Mallof

Google My Business Inventory Feed Available through MAN Marketing

Man Looking At Auto Standing In Dealership Showroom

Now, for the first time, your dealership can display your inventory in real time on your Google My Business page. This is an exclusive opportunity to take advantage of a Google Beta Test Program. Your dealership can be among the first in the country to merchandise your inventory through Google My Business. The upside…to this […]

Filed Under: Advertising Resources, Blog, Dealership Marketing, New Technology Tagged With: Auto Dealership Marketing, Automotive Advertising, Automotive Marketing, Car Dealership Advertising, Car Dealership Marketing, Digital Marketing, Google My Business, Inventory Feed

December 12, 2018 By Ed Mallof

Social Media Ads: Know Your Platforms & Optimize Your Campaigns

Social Media Advertising

There are many platforms to use for digital advertising. Facebook allows you to create unique ads tailored to your brand. Using Facebook for the bulk of your advertising puts you in control. You can determine your monthly budget, how long you want your ads to run, and even more customized features. Carousel ads allow you […]

Filed Under: Advertising Resources, Blog Tagged With: #MANCanDo, Advertising Agency in Chicago, Automotive Advertising, Automotive Marketing, Car Dealership Advertising, Carousel Ads, Digital Marketing, Facebook Advertising, MAN Marketing, Marketing Strategies, Social Media Marketing

November 1, 2018 By Ed Mallof

Newspaper Advertising – It’s Been Around Decades for a Reason

newspaper advertising

In today’s digital age, we rarely go an hour without checking our email or sending a text message. It may come as a surprising fact that newspaper advertising is still one of the most effective methods of advertising for businesses who want to reach a massive number of potential customers. Newspaper advertising is affordable, easily […]

Filed Under: Advertising Resources, Blog, Dealership Marketing Tagged With: #MANCanDo, advertising agency and production house, Advertising Agency in Chicago, Auto Dealership Marketing, Automotive Advertising, Car Dealership Advertising, Car Dealership Marketing, MAN Marketing, Marketing Strategies, Newspaper advertising, Print Advertising

October 26, 2018 By Ed Mallof

Make Sure They’re Listening: Pandora Ads

Pandora Ads

In this day and age, who doesn’t constantly listen to music? Whether you’re at work, at the gym, or in the car, most consumers enjoy background noise. Pandora Radio is one of the most popular music streaming services because its free and allows listeners to personalize their experience. In between songs, Pandora Radio places short […]

Filed Under: Advertising Resources, Blog, Dealership Marketing, New Technology Tagged With: #MANCanDo, advertising agency and production house, Advertising Agency in Chicago, Auto Dealership Marketing, Automotive Marketing, Car Dealership Advertising, Car Dealership Marketing, Digital Marketing, MAN Marketing, Marketing Strategies, new technology, Pandora, Pandora Ads

July 27, 2018 By Ed Mallof

You Need It How Soon? MAN Marketing’s Got It Covered

Today’s digital marketplace is fast-paced and MAN Marketing doesn’t plan on slowing down. While many forms of advertising can be completed in seconds online, this does not cover all of the bases. Sometimes it takes more resources to complete a task quickly. Manufacturers can announce a rebate or financing program at any time, even at […]

Filed Under: Advertising Resources, Blog Tagged With: #MANCanDo, Advertising Agency in Chicago, Digital Marketing, MAN Marketing, Marketing Strategies

July 19, 2018 By Ed Mallof

Facebook Advertising: Why Your Company Should Use Carousel Ads

Social media marketing is a great way to get your brand’s name out there. Facebook has a number of marketing tools to help make your ads visible to potential customers scrolling through their news-feed. If you have ever scrolled through Facebook, you have seen a Carousel Ad. Facebook Carousel Ads are slideshow advertisements that can […]

Filed Under: Advertising Resources, Blog, New Technology Tagged With: Carousel Ads, Digital Marketing, Facebook Advertising, MAN Marketing, Marketing Strategies, new technology

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