I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the many other pieces of direct mail that one receives each day.
Originally, personalization was appending the prospects name to the sales letter, aka “Dear John”. Then it evolved to include other variables that could be changed such as inserting the year, make and model of the car they drove into the body of the letter. However, consumers have become more and more savvy. A more powerful direct mail piece is necessary to move the market.
Introducing the handwritten notecard mailer with accompanying business card insert. This mailer appears to be hand addressed and comes in a uniquely sized notecard envelope with a stamp on it. Inside you find another handwritten note card which addresses the prospect by name and also includes a business card to give the mailer a longer shelf life. The mailer can be further personalized using variable data so that its’ short, but personal message resonates with the recipient.
It works like a charm. The open rate on this mail piece is higher than almost anything else on the market. Because of its built-in extended shelf life, it works today, tomorrow, next week and up to one month from the in-home date. If you haven’t already done so, by all means, add this mailer to your marketing arsenal by calling MAN Marketing at 630-929-5200.
