Technology is not slowing down. Don’t underestimate the power of Facebook if your dealership is on the market for selling used car inventory. Facebook Marketplace launched in 2016 and has been paving the way for used car sales ever since.
Why Are Dealerships Using Facebook?
Think of the big picture. Facebook is used by around 1.2 billion people and this number is still increasing. More aspects of everyday life are becoming digital because this is what consumers prefer. The average consumer spends around 40 minutes on Facebook every day (mostly using the mobile app), and the latest version of Facebook Marketplace was designed with millennials in mind. Facebook Marketplace is visited by over 700 million shoppers each month. We think your dealership should capitalize on this in order to generate more leads.
With Facebook Marketplace, your dealership can use geo-targeting in order to show used inventory to buyers who are in the proximity of your location. Your used inventory will have maximum exposure to possible buyers as you connect to the mobile-first classified marketplace application. Listings will appear right in your target audience’s news-feed.
Another reason MAN Marketing recommends Facebook Marketplace to car dealerships is because it makes the process of selling and buying a car more convenient. Many people prefer the ease of online shopping as opposed to physically going into a store to browse, and the same can be said for buying a car. Facebook Marketplace is fully automated and leads are delivered directly to your sales team & CRM. Listings are automatically updated in the news-feed with changes you make (regarding things like price or pictures), so it is low-maintenance on the end of your dealership.
Using Facebook Messenger can help you build stronger relationships with your customers and bring more people into the dealership. Your customers can easily chat with customer service representatives, ask questions, and receive fast responses. The ease of use with Messenger can potentially lead to more sales. All Messenger communications are sent directly to your CRM software, so your dealership can keep track of all communications easily.
Overall, Facebook Marketplace is a great option for dealerships who want to their sell used inventory locally. As the network continues to expand and thrive, Facebook will likely continue to add more features to improve and enhance the application.
For more information about getting your dealership started, please contact Ed Mallof at emallof@manmarketing.com.
