In today’s digital society it is important to address that numbers matter for businesses. Online reviews are important and can have a significant impact on whether a business thrives or struggles. Did you know that 93% of consumers say that online reviews can influence their decision to give a business money? 3.3 is the minimum number of stars most consumers prefer in order to consider engaging with a company. Consumers are selective, and below average ratings and reviews just don’t cut it. Businesses with higher ratings usually beat out those with low ratings. This is why we recommend you utilize an online review management system through MAN Marketing in order provide you with the tools needed to control your company’s online presence.
Why Reviews?
An online review management platform can help build your brand and distinguish your company from competitors. This type of platform will allow your company to collect online reviews and organize your feedback all from one convenient and centralized dashboard. You can easily monitor and manage your online reputation in real time. A tool like a review management system will help increase the exposure of your business all while making you stand out in local searches. The data generated will help you gain insight into how your brand is perceived online, therefore providing you with a better understanding of what you need to improve and what works best.
How Does It Work?
You will have the option to send an invite to your customers to leave a review when a transaction occurs. You can send this invite through text or email, however using text message is shown to generate a 10% return rate as opposed to only 1% for those who use email as their invitation method. The request will include your customer’s name and an image such as your company’s logo to further promote your brand.
After your customer receives the invitation, they can write a review and it will automatically post online. Customers have the option to leave comments along with a mandatory star rating. You will be able to view who has opened your request and who has left a review. A notification will arrive right when the review goes live. Timing is key. Sending an invitation right before your customer leaves increases the likelihood that they will take the time to write a review because the experience is fresh. Online review management keeps it simple and allows you to provide better customer service.
Managing the Dashboard
Managing online reviews from multiple platforms may seem like a daunting process but managing reviews through MAN Marketing makes it less complicated. Many platforms have apps, so all of your reviews are located at your fingertips and can be managed from your phone. You will also have the ability to review analytics of the reviews that you receive. All of your rankings are in the same place. The dashboard will give insight to your total number of reviews, your average rating as a whole, which websites generate the most reviews for your business, the most recent reviews, and more.
For more information about how to get started with review generation, please contact Ed Mallof at emallof@manmarketing.com.
