They say that necessity is the mother of invention and that’s never been more true than now.
Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers.
With the use of a simple “old school” hack service customers are lining up to sell their cars at significantly higher prices than they could have gotten just a few months ago.
Mirror hangers are being hung from rear view mirrors by dealership porters as the serviced vehicles are returned to customers. They carry an “offer to buy” message that resonates with service customers who have just paid a hefty repair bill. The customer and their car are already at the dealership so converting the to sellers is much easier
The mirror hangers come from a marketing agency headquartered in Chicago’s western suburbs. The creative problem solvers at MAN Marketing admit sales have been brisk.
Ed Mallof, agency president explains…”They’re about a quarter of the cost of a buyback letter and they impact customers when they are in the dealership. It’s kind of a no brainer.” A growing number of dealerships agree.
Contact MAN Marketing at 630-929-5200 for more information.