While marketing is always beneficial for promoting your business, print ads and commercials do not always come with a guarantee that the audience you’re reaching is interested in using your products or service. This type of advertising is great for getting your name out there, but if you want to reach a more targeted client base instead, we have another option.
The average person spends many hours a day online, so why not use this to your company’s advantage? Using paid search and PPC (pay-per-click) through MAN Marketing will put your brand on the radar and ensure that links to your business are placed right in front of people searching specifically for your services or products.
What Are PPC Campaigns?
With paid search you are only advertising within the sponsored listings of a search engine. A PPC campaign means that you are bidding for your ad’s placement when someone searches for keywords related to your company. You will only pay for an ad when a potential customer clicks on it. If a lead clicks on your ad, they are interested in learning more about your company, product, or service and may even be ready to make a purchase. PCC increases the amount of exposure you get on search engines, which ultimately results in more traffic to your site and potentially more sales.
With paid search it is easy to see what works and eliminate what does not. There are features in Google to ensure that your campaigns run smoothly and your money is not wasted on irrelevant search terms. You are in control of all parts of your ad.
Why Use MAN Marketing?
If your company wants to utilize PPC but is unsure about which keywords are worth targeting, what areas to target, how to write the best ad copy, landing pages, match types, avoiding broad keywords how to save money, avoiding irrelevant traffic, and more, MAN Marketing’s digital experts can set up and manage your campaign for you. We will take care of the heavy lifting and ensure that your site will achieve long term growth and targeted search engine traffic. Our paid search platforms are powered by proprietary software and databases from a Google Premier SMB Partner (Small and Medium Business) to help develop the most effective campaigns for your business.
For more information about getting started with MAN Marketing & paid search, please contact Ed Mallof at emallof@manmarketing.com
