Haystak Search Engine Marketing / Automotive SEM & Automotive PPC
Haystak is the leading digital marketing platform for auto dealers. The Haystak Digital Marketing platform empowers dealers to create high return-on-investment search engine marketing campaigns and track the performance of those campaigns like no other offering in the industry.
Why SEM / PPC for Auto Dealers?
- 84% of auto buyers use the Internet to research their purchase.
- Search engines are a key factor in how consumers select vehicles and dealerships.
- Next to the in-store experience itself, Internet research is the most influential element of the shopping process.
- Search engines and dealership web sites are the most influential of all online resources.
Haystak Automotive SEM Features
BUDGET MANAGEMENT
The Haystak Digital Marketing platform will help you maximize your traffic and stay on budget. Haystak analyzes your budget each day and makes adjustments to daily spends to ensure you won’t run out of funds and get the maximum results. Plus, Haystak can automatically shift funds from underperforming campaigns to ones limited by budget.
BID MANAGEMENT
Each day, the Haystak Digital Marketing platform scours through each of your digital campaigns and adjusts bids based on your key performance metrics. The platform adjusts bids to:
- Maintain specific ad positions
- Optimize for phone and email conversions
- Optimize for user engagement
- Achieve target click-through-ratios
DYNAMIC CAMPAIGNS
The Haystak Digital Marketing platform’s dynamic campaign creation tool builds ads based on your actual daily inventory. The dynamic campaign creation tool creates highly targeted keywords and vehicle specific ads for each unit and groups of like inventory. All ads are then deep-linked to actual inventory or inventory search results.
