Campaign Objectives:
Brand Awareness • Building Followers (Page Likes) • Offer Claims • Website Traffic • Lead Generation
Targeting Options:
Geography • Demographics • Behaviors • Interests • Language • Custom Audiences
Ad Formats
Static single image • Single video • Carousel (example below)
Automotive Facebook Advertising
Detailed Automotive Targeting Options
New vehicle buyers (near market) by style • New vehicle shoppers (in market) by make • New vehicle shoppers (max in market) by style • Purchase type (by new/used in market/near market, lease in market)
Target vehicle owners by:
Make • Style • Vehicle Age • Vehicle Price • Purchased Time Frame • Aftermarket (parts, accessories, service)
Home Improvement Facebook Advertising
Detailed Home Improvement Targeting Options
New vehicle buyers (near market) by style • Home Ownership • Home Type • Home Value • Home & Garden hobbies and activities • Home & Garden purchase behavior
Residential Profiles & Income Profiles
Length of Residence • New Mover • Vehicle Age • Recent Homebuyer
Restaurant Facebook Advertising
Detailed Restaurant Targeting Options
Food & Drink Interests • Beverages (alcoholic & non alcoholic) • Cuisine by type • Restaurants (coffee house, diner, etc) • Buyer Profiles / Purchase Behaviors • Restaurant Purchase Types (Fine Dining, Mid Range, Quick Serve)
