Reviews are valuable to your business for a number of reasons. First, reviews reflect how people feel about your company. Reviews will also help your SEO and help how high you rank in searches. The more recently and frequently you get reviews, the better. Reviews are permanent and whether the review is positive or negative, the results can affect your business for years to come. If you are not soliciting for reviews yet, it is time to get on the bandwagon.
Video Transcript: Welcome to another Man Marketing minute. I am Ed Mallof. Today we are going to talk about reviews and why they just might be the most important thing you can do for your business online. Reason number one, the obvious – you can shout from the mountain top about how great your company is. But reviews reflect other peoples who have worked with your company actually feel about it. In today’s skeptical world, that goes a long way. Reason number two, Google uses your reviews as a part of the formula that determines how you will rank in searches and it’s not a small part of the formula, it’s about 10%. They factor in your star rating – the number of reviews you have and the velocity of your reviews. Velocity is a term that relates to how recent and frequent your reviews are coming in. Google believes that a business that is consistently getting new reviews, is actively engaged with its customers and they see that it is good. Reason number three, Google reviews are forever. A review you get today can influence a customer – positively or negatively for years to come. So, get on the review bandwagon and actively solicit reviews from your customers. Thanks for watching. You can reach out to Man Marketing directly for help with your review gathering strategy or by calling 630-929-5200. Visit us on the web at manmarketing.com.
