If you can’t bring the people to your inventory…bring your inventory to the people!
That pretty much sums up what a carousel ad campaign does in one short sentence. It’s like having a mini website on 92% of the internet. Carousel Ads are a searchable slide show that moves on the page to attract your attention. When you move your cursor over the ad it automatically expands to dominate the page and you can scroll through your entire inventory without ever leaving the web page you are on. They appear on all of the most popular websites and can be targeted geographically, demographically and behaviorally as well.
You can display your entire inventory or just your new car inventory or limit it to used car inventory. Consumers can refine the inventory without ever leaving the page they are currently on whether that be ESPN.com, MSN.com or any of literally thousands of websites that populate the internet.
However, that’s not the best part. If the shopper sees a vehicle they are interested in and clicks on it they are sent directly to the vehicle detail page for that specific car on your website. It doesn’t get much better than that. This technology makes stagnant banner ads a thing of the past.
Click here to see examples of carousel ads in action.
Contact me personally at 630-929-5201 and let’s make 2016 the year that your marketing reached it’s full potential!
