Well now you can! There are a couple of different ways. The most obvious way to track radio advertising is Pandora. It’s a powerful way to deliver your radio message to a targeted group of listeners near your dealership. Pick the zip codes and your message will only go where it counts the most. Then they have the ability to click directly through to your website. It’s the best of both worlds… BRANDING and DIRECT RESPONSE!
But the ability to track radio advertising doesn’t end there. Broadcast radio is now offering this ability as well. CBS Radio Stations around the country now integrate advanced tracking capability with all of their broadcast campaigns. They’ve recently launched a platform in conjunction with Google that ties directly into your website’s analytics. By downloading the radio station time logs into this system, it tracks how many people come to your website within eight minutes of one of your commercials running. Certainly your radio advertising keeps working for you beyond the eight minutes, but this allows you to see the spikes in visitors that result from running on radio. It really works!
