Internet video is extremely popular. YouTube is the second most visited website in the world (Google is the first). If you ever have watched a YouTube video, then you have seen the short 15-30 second ads that play before the video begins. It is less likely however, that you have ever heard of these short ads referred to as “Pre-Roll”.
Video Pre-Roll refers to the commercial ads that play before your content. Pre-Roll is primarily used for raising brand awareness and driving website traffic forward. Think of them as short TV commercials. This type of advertising is a great way to ensure that your ads are seen by the masses. Take advantage of YouTube’s popularity and place your ads where the majority of your customers are searching.
Your ad’s placement is determined according to audience optimization based on the location, behaviors, interests, and demographics of your target. You can also place links in your ads to re-direct viewers to your website or a landing page of your choice, which generates more leads. The video ads can be skipped, muted, or auto-played, it’s up to you. Using this type of advertising almost guarantees you will receive views because YouTube viewers have to watch the ads—even if only for a few seconds—before their intended content begins.
If you are unsure of how to place your video ads, MAN Marketing offers a Video Pre-Roll service. The first five seconds of your video are the most crucial to grabbing your viewer’s attention and preventing them from skipping your ad. We can help you make your video intriguing to your target. You can either provide us with a video clip or we can help produce one for you. MAN Marketing has a full in-house production studio and creates professional and top-quality videos for our clients on a regular basis.
For more information about Video Pre-Roll and how to get started, please email Ed Mallof at