With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies.
Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in traditional advertising that builds their brand and allows them to make higher grosses.
“Spending my coop dollars on traditional advertising paves the way for us to be top of mind when inventories do come back.” explained one dealer principal. “We’re having record months, but this gravy train won’t last forever.”
MAN Marketing can keep your dealership front and center with a broadcast campaign that builds your brand. Contact us at 630-929-5200.
