Without a doubt, signage is the most basic and hardworking asset in your marketing toolkit. Every business has a logo and if the business is brick and mortar, they probably have a sign. However, commercial vehicles represent an opportunity to put mobile signage to work 24/7. By their very nature, commercial vehicles extend the reach of signage exponentially.
The one time cost of wrapping a commercial vehicle is a bargain in terms of reach and frequency efficiency. Any vehicle signage is better than no signage, however, a professionally designed vinyl wrap can turn your company vehicle into a marketing powerhouse.
The significance of a logo is detrimental to a company’s branding and its relationships with its consumers. Logos may incite a certain feeling or memory that can create a life-long connection that may get your organization business in the long run. Like jingles, vinyl wraps attach viewers to you and help gain brand awareness and recognition. It is important to note that not only do vinyl wraps encompass your logo, but also a certain message and geographical reminder that there is indeed a service that your consumers need within their own backyard. All in all, these facets combined are constantly creating a lasting exposure that is helping gain consumer awareness and visibility.
With all of the talk about “mobile advertising” these days, it’s important to not overlook “The Other Mobile Advertising”. Consider wrapping your corporate vehicle with a professionally designed marketing message!