Automotive Jingles

Business owners understand the necessity of a unique logo for branding their product or service. Did you know that an “audio logo” has an even greater affect? A jingle is actually more powerful than a logo. No one suddenly finds themselves daydreaming of a company’s logo, but we’ve all found ourselves singing another company’s jingle in our head. That’s because our audio memory is much stronger than our visual memory. In fact, only our sense of smell, has a longer memory than our sense of hearing.