AD AGENCY MARKS 36 YEARS AND GROWING STRONG

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Is your marketing strategy working as hard as you are? Could your advertising be getting you more bang for the buck? Should you be spending more on digital marketing? You want answers. You want results. You want MAN Marketing.

MAN Marketing has successfully led businesses to the next level time and time again. Over the past 36 years, they have grown and evolved with the advertising industry. Ed Mallof, the ad agency’s president, knows how to maintain the delicate balance between branding and direct response.

“Business owners need immediate sales to justify the marketing dollars they are spending, but that advertising must also carry a branding message that builds their business over the long term. Too much of one or the other and ultimately your business will suffer,” explained Mallof.

When asked how MAN Marketing could thrive in such a competitive business for 36 years, Mallof smiled and said, “It’s a labor of love. If you love what you do, you never work a day in your life.” That may be true, but it’s not unusual for Mallof or one of his MAN Marketing team members to be out visiting clients on a Saturday to monitor a promotion or check the pulse of a retailer’s store traffic.

Mallof says that his business has transformed dramatically over the years. “We’ve developed a total marketing solution for our clients. We blend traditional advertising with digital marketing to drive results that can be tied directly back to our client’s ad budget.” The MAN Digital Team utilizes groundbreaking technologies across both desktop and mobile platforms. These cutting-edge strategies convert shoppers to buyers and result in higher sales for the client and more accurate reporting for analysis. MAN taps into advanced forms of pay per click, text messaging, and behavioral re-targeting to produce the desired results. The list goes on and on, but what goes into the recipe is less important than the end product — a successful campaign with increased return on investment.

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