With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in […]
Is Direct Mail Dead?
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the […]
Old School Hack Fixes Dealership Inventory Problems
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With […]
Google My Business Inventory Feed Available through MAN Marketing
Now, for the first time, your dealership can display your inventory in real time on your Google My Business page. This is an exclusive opportunity to take advantage of a Google Beta Test Program. Your dealership can be among the first in the country to merchandise your inventory through Google My Business. The upside…to this […]
Dealerships Decorate in Pink
October is Breast Cancer Awareness Month and car dealerships across the nation are turning to pink to show their support. Showrooms are being decorated with a variety of pink displays including giant car bows, balloons, mirror hangers, posters and banners. Some dealers go as far as donating a portion of each car sale to breast […]
Increase Service Revenue with Smart Calls
Is your service department leaving money on the table? The answer is YES! You’re missing phone calls for service appointments and you may not realize it! Why? Maybe because the phone line is busy, maybe because someone is away from their desk or maybe because it’s after-hours. Whatever the case may be, every time you […]
You May Be Overlooking One of Your Most Valuable Marketing Assets
Without a doubt, signage is the most basic and hardworking asset in your marketing toolkit. Every business has a logo and if the business is brick and mortar, they probably have a sign. However, commercial vehicles represent an opportunity to put mobile signage to work 24/7. By their very nature, commercial vehicles extend the reach of […]
Paid Search: Direct More Traffic to your Website
Using paid search campaigns is one of the most effective advertising strategies. With paid search marketing, you can identify potential buyers, resulting in increased traffic to your website. You only pay for leads who engage with your ads or when your ads are displayed. It is crucial to ensure your ads appear at the top […]
Social Media Ads: Know Your Platforms & Optimize Your Campaigns
There are many platforms to use for digital advertising. Facebook allows you to create unique ads tailored to your brand. Using Facebook for the bulk of your advertising puts you in control. You can determine your monthly budget, how long you want your ads to run, and even more customized features. Carousel ads allow you […]
E-Catalogs: Engage Shoppers & Sell Your Story
The patent-pending E-Catalog is the newest generation of digital catalog technology. If you aren’t familiar with E-Catalogs, think of them as electronic magazines. The use of E-Catalogs has enhanced the way catalogs are created and used. The convenience of a digital tool like an E-Catalog is that the catalog can be updated quickly without a […]
