With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in […]
Is Direct Mail Dead?
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the […]
Old School Hack Fixes Dealership Inventory Problems
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With […]
Google My Business Inventory Feed Available through MAN Marketing
Now, for the first time, your dealership can display your inventory in real time on your Google My Business page. This is an exclusive opportunity to take advantage of a Google Beta Test Program. Your dealership can be among the first in the country to merchandise your inventory through Google My Business. The upside…to this […]
Social Media Ads: Know Your Platforms & Optimize Your Campaigns
There are many platforms to use for digital advertising. Facebook allows you to create unique ads tailored to your brand. Using Facebook for the bulk of your advertising puts you in control. You can determine your monthly budget, how long you want your ads to run, and even more customized features. Carousel ads allow you […]
E-Catalogs: Engage Shoppers & Sell Your Story
The patent-pending E-Catalog is the newest generation of digital catalog technology. If you aren’t familiar with E-Catalogs, think of them as electronic magazines. The use of E-Catalogs has enhanced the way catalogs are created and used. The convenience of a digital tool like an E-Catalog is that the catalog can be updated quickly without a […]
Is Your Company’s Website Driving Customers Away? How to Maximize the User Experience
There are many components that go into creating a successful, profitable website. Design and SEO are two important aspects. If you feel that your company website is underperforming, MAN Marketing can help increase your web traffic. Our web developers can create unique, SEO-friendly, content-rich websites with ease. Our team is experienced with using CMS platforms […]
Marketing Messages: Consistency is Key
Don’t put out a mixed marketing message or your message can get misconstrued. Many businesses make the mistake of using advertising strategies that can create unclear communication. Although there are a variety of tools available to ensure your brand’s message reaches your intended audience, making sure that the message remains consistent is extremely important if […]
Display Ads: Get Your Promotions Noticed
Internet Display Ads are the image box ads on websites that are advertising a product, service or promotional sales event. They can be placed at the top of web pages like a traditional banner ad, as a larger text billboard ad, or they can even be video ads if you choose. Most display ads usually […]
Newspaper Advertising – It’s Been Around Decades for a Reason
In today’s digital age, we rarely go an hour without checking our email or sending a text message. It may come as a surprising fact that newspaper advertising is still one of the most effective methods of advertising for businesses who want to reach a massive number of potential customers. Newspaper advertising is affordable, easily […]
