With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in […]
Is Direct Mail Dead?
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the […]
Old School Hack Fixes Dealership Inventory Problems
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With […]
Google My Business Inventory Feed Available through MAN Marketing
Now, for the first time, your dealership can display your inventory in real time on your Google My Business page. This is an exclusive opportunity to take advantage of a Google Beta Test Program. Your dealership can be among the first in the country to merchandise your inventory through Google My Business. The upside…to this […]
E-Catalogs: Engage Shoppers & Sell Your Story
The patent-pending E-Catalog is the newest generation of digital catalog technology. If you aren’t familiar with E-Catalogs, think of them as electronic magazines. The use of E-Catalogs has enhanced the way catalogs are created and used. The convenience of a digital tool like an E-Catalog is that the catalog can be updated quickly without a […]
TV Commercials: Reach Your Targeted Audience
A high-quality and catchy TV commercial is a tool every business should have in its arsenal. It is proven that visuals and audio combined are both more entertaining and engaging than static images or text ads alone. If your commercial is created efficiently, it will make a lasting impact on your audience and will be […]
Marketing Messages: Consistency is Key
Don’t put out a mixed marketing message or your message can get misconstrued. Many businesses make the mistake of using advertising strategies that can create unclear communication. Although there are a variety of tools available to ensure your brand’s message reaches your intended audience, making sure that the message remains consistent is extremely important if […]
Newspaper Advertising – It’s Been Around Decades for a Reason
In today’s digital age, we rarely go an hour without checking our email or sending a text message. It may come as a surprising fact that newspaper advertising is still one of the most effective methods of advertising for businesses who want to reach a massive number of potential customers. Newspaper advertising is affordable, easily […]
Make Sure They’re Listening: Pandora Ads
In this day and age, who doesn’t constantly listen to music? Whether you’re at work, at the gym, or in the car, most consumers enjoy background noise. Pandora Radio is one of the most popular music streaming services because its free and allows listeners to personalize their experience. In between songs, Pandora Radio places short […]
Video Advertising: Engage Your Audience
The written word can be misunderstood. With videos, viewers can better comprehend your intended message. Video content allows you to show more excitement and energy and talk about products in an engaging matter by showing a demo of the product on screen. For the best results, make sure that the video you produce is professional […]
