With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in […]
The Remarkable Power of Email Marketing
Email marketing just may be the most under estimated form of advertising out there. Absolutely nothing else can reach so many prospects so quickly and link them back to your website. And the best part is it costs so little that any business can afford it. Think about it… Television and radio may reach more […]
Is Direct Mail Dead?
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the […]
Old School Hack Fixes Dealership Inventory Problems
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With […]
Responding to reviews is critical
We all know the importance of getting good reviews. But do you how important it is to respond to your reviews…both good and bad? Google will penalize your business if it does not respond to reviews. How? By suppressing their SEO rankings. But responding to reviews is NOT as easy as it sounds. Your reviews […]
Dealerships Decorate in Pink
October is Breast Cancer Awareness Month and car dealerships across the nation are turning to pink to show their support. Showrooms are being decorated with a variety of pink displays including giant car bows, balloons, mirror hangers, posters and banners. Some dealers go as far as donating a portion of each car sale to breast […]
Increase Service Revenue with Smart Calls
Is your service department leaving money on the table? The answer is YES! You’re missing phone calls for service appointments and you may not realize it! Why? Maybe because the phone line is busy, maybe because someone is away from their desk or maybe because it’s after-hours. Whatever the case may be, every time you […]
You May Be Overlooking One of Your Most Valuable Marketing Assets
Without a doubt, signage is the most basic and hardworking asset in your marketing toolkit. Every business has a logo and if the business is brick and mortar, they probably have a sign. However, commercial vehicles represent an opportunity to put mobile signage to work 24/7. By their very nature, commercial vehicles extend the reach of […]
Paid Search: Direct More Traffic to your Website
Using paid search campaigns is one of the most effective advertising strategies. With paid search marketing, you can identify potential buyers, resulting in increased traffic to your website. You only pay for leads who engage with your ads or when your ads are displayed. It is crucial to ensure your ads appear at the top […]
Social Media Ads: Know Your Platforms & Optimize Your Campaigns
There are many platforms to use for digital advertising. Facebook allows you to create unique ads tailored to your brand. Using Facebook for the bulk of your advertising puts you in control. You can determine your monthly budget, how long you want your ads to run, and even more customized features. Carousel ads allow you […]
